World’s Second Oldest Profession Opens Door in Upper Saint Clair
FOR IMMEDIATE RELEASE
November 24, 2010
MEDIA CONTACT:
Sparklez, LLC
Clifford Barry Zlotnik
1801 Washington Road
Upper Saint Clair, PA 15241
cliff@sparklez.com
www.sparklez.com
412-835-8805
WORLD’S SECOND OLDEST PROFESSION OPENS DOOR IN UPPER SAINT CLAIR
Jeweler and precious metals broker adds services in recession
UPPER SAINT CLAIR, PA (PittsburghNewsWire.com) — Local small business owners Cliff and Judee Zlotnik have expanded the services being offered in their jewelry store. They have recently applied for and received a pawnbroker’s license from the Pennsylvania Department of Banking. But the reason they chose to offer collateral lending in their jewelry store is the real story.
Mr. Zlotnik states: “Due to economic conditions and the record high trading prices of precious metals, we’ve experienced a large increase in transactions from customers wanting to sell broken and unwanted jewelry.” “One of these transactions turned out to be a pinnacle moment” he added.
“A young woman came into the jewelry store to sell her jewelry to raise capital to keep her family’s construction business afloat. She was crying. I empathized with her dilemma and wanted to help her. Her jewelry was of heirloom quality so I was able to offer her substantially more than the material value of the goods. She was pleased with the price but saddened by the financial necessity of parting with her items. I’ve vowed to do whatever I could to help her and her family,” Zlotnik said.
Through a referral the Zlotniks provided a profitable project for her construction company. They were also able to return her jewelry to her when her financial situation improved. Realizing the need for high-end collateral lending in their market and their ability to accurately value luxury merchandise, the Zlotniks decided to add pawnbroking to the services available in their jewelry store. Zlotnik concludes, “Jewelry stores and ordinary pawnshops are important businesses and serve customers in valuable ways. But by offering collateral lending on luxury goods, our market area is much better served.”
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