Adams Manufacturing Designates June 21st as National Adirondack Day!

FOR IMMEDIATE RELEASE

Media Contact:

Daniel Stainer
Director of Marketing
724-368-8837 x127
daniel.stainer@keter.com

Image 1: From the beach houses of North Carolina to the fire pits of California, the ubiquitous Adirondack is adored by millions.
[Click image for larger view]

ADAMS MANUFACTURING DESIGNATES JUNE 21ST AS NATIONAL ADIRONDACK DAY!

PORTERSVILLE, PA (PittsburghNewsWire.com) — Adams Mfg. Corp. announced that it is declaring June 21st as National Adirondack Day!

“If Doughnuts can have their own day so can the iconic Adirondack chair,” noted Daniel Stainer, Director of Marketing at Adams Manufacturing. “The first Adirondack chair was designed by Thomas Lee while vacationing in the Adirondack Mountains in 1903. To help usher in the beginning of summer and a season of relaxing and entertaining, we’re pleased to be taking the lead in getting the much-loved Adirondack the attention it deserves. Although it’s tough to compete against a tasty Boston Cream or Glazed Doughnut, Adams’ flagship Adirondack does come in 15 exciting colors to match any outdoor décor,” stated Stainer.

At the heart of this campaign are two of the top selling Adirondacks in America, Adams’ RealComfort ® Adirondack and their newer over-sized Big Easy® Adirondack. From the beach houses of North Carolina to the fire pits of California – the ubiquitous Adirondack is adored by millions and can be found around pools, and on porches & patios throughout America. Both Adirondacks are widely available for purchase at the nation’s leading mass merchant and hardware retailers.

What makes Adams’ Adirondacks so comfortable? It starts with the innovative lumbar and neck supports they build into their chairs to promote a restful back angle. They also integrate flex-cushion technology™ and softer seating support beams to further enhance comfort—along with a SafetyGrip® foot design for enhanced traction and stability. The newer Big Easy® Adirondack was designed with larger overall proportions, a retractable cup holder, and a more vertically upright “ergonomic” back to make getting in and out completely effortless.

For more information about National Adirondack Day, please contact Daniel Stainer at (724) 368-8837 x127, or daniel.stainer@keter.com

About Adams Manufacturing
Proudly part of the Keter Group, Adams Manufacturing is the leading “Made in USA” supplier of exceptional-quality resin products, including residential outdoor furniture, holiday hardware & accessories and suction cups. Adams is known for delivering innovative products with high consumer appeal and value.

Founded in 1976, Adams Manufacturing is headquartered in Portersville, Pennsylvania, with state-of-the-art manufacturing and distribution facilities located throughout the region. For more details about Adams Manufacturing, visit: www.adamsmfg.com, or call 800.237.8287

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