Pittsburgh based Subtl Beauty announces a new product that honors the city

FOR IMMEDIATE RELEASE

Media Contact:

Anisha Patel
anisha@safariheartcreative.com
www.subtlbeauty.com

Image 1: Concealer Swatches – Pittsburgh;
Image 2: Coloring for everyone; [Click images for larger view]

PITTSBURGH BASED SUBTL BEAUTY ANNOUNCES A NEW PRODUCT THAT HONORS THE CITY

The new launch is right in time for the festive season

PITTSBURGH, PA (PittsburghNewsWire.com) — Subtl Beauty (creators of the make-up routine that fits into the palm of your hands) today announced the launch of their much-awaited expanded concealer range. Customers from all different backgrounds can finally choose from nineteen concealer choices that Subtl Beauty has spent twelve months developing. Each of the concealer shades are named after Pittsburgh boroughs. The local community has been so supportive of Subtl Beauty and this is their way of saying thank you.

Founder Rachel Reid explains, “We have been wanting to expand our concealer shade range since before we launched the brand, but we knew it would take time and research to truly find shades to appeal to all our customers. We’re so happy with the results. We also honor Pittsburgh for supporting our business and encourage customers to support their community on Small Business Saturday, November 30th.”

Additionally, their discounted holiday beauty sets are made to simplify beauty routines for holiday parties, travel and more. The products are all available direct-to-consumer, selling exclusively on their website, and will include 20% off site-wide for Black Friday as well.

About Subtl Beauty: Rachel Reid created the perfect customizable compact make-up routine as a result of her busy lifestyle. Subtl Beauty’s stack significantly cuts down on products, time and space. Subtl Beauty is about makeup being your wing woman. All of the products are paraben-free, fragrance-free, and cruelty-free. Each product contains 3.5g of formula, which lasts 2-3 months with daily use. Their website subtlbeauty.com launched in December 2018 and they have over 500 customers in more than 10 countries.

###